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In concrete terms, this "creative misappropriation" meant that we were able to produce high-quality, fashionable backpacks and laptop bags using leftovers from our adhesive tape production. In order to implement these innovative product ideas, different employees worked together across departments: Product developers, machine operators on the store floor, and sales and marketing staff. For the production itself, we then also rely on external partners. In the future, we can also imagine developing and producing new upcycling ideas jointly with other companies in the region.
In our company, we create an innovative, sustainable mindset for avoiding waste and for conscientious handling of our waste with CoroUpcycling. We turn seemingly superfluous materials into new products and breathe new life into them.
Currently, we need around two square meters of adhesive tape remnants per backpack: with around 200 backpacks produced, that makes 400m² of upgraded material in the first production run. "Through targeted upcycling, we create real added value, which we make visible on every backpack. For this purpose, we use a so-called side panel as an imprint – it informs which type and how much of our products has been upgraded with the courier backpack," says product designer Christof Amtmann, who is internally responsible for the project.
With the CoroUpcycling initiative, we not only promote environmental awareness among our employees, we also increase their identification with the company. Many of our employees wear our upcycled products with pride. In addition, we are open and always on the lookout for new clever upcycling and product ideas - everyone is called upon to contribute with creative suggestions.
The cornerstone for the CoroUpcycling initiative was laid by foreman and idea generator Tobias Hausmann: "Why not combine what is actually "bad" (waste material) with what is beautiful and thereby create something completely new?"
The laptop bag is just the right accessory for me as a developer, because I use it almost every day. I'm all the more pleased to know that I'm even using leftovers from our own production here... that's really something special!