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In order to further develop our specific advantages of flexibility and speed as a globally operating family business, we are giving our three business units greater visibility and a clearer identity with globally independent brand appearances from April 1, 2020. The new brands mark the preliminary conclusion of a longer process. Because what the new brands now convey to the outside world, we have already implemented internally in recent years. For our customers, this means continuity and reliability in their cooperation, because the personal contact persons remain identical.
In times of Corona and COVID-19 we are in a very challenging situation of unknown dimensions worldwide. Nevertheless, we remain focused on the future. With the new brand architecture we are positioning ourselves for the future with a consistent market orientation and new brands.
Personnel changes are taking place at the top of the company. In addition to Natalie Mekelburger (President & CEO of the Coroplast Group) and Marcus Söhngen (Deputy Chairman of the Management Board), Thomas Mayer was appointed Head of Business Unit WeWire as successor to Torben Kämmerer on January 1, 2020. Torben Kämmerer was appointed Managing Director and Chief Financial Officer of the Coroplast Group at the same time. In addition, we were able to recruit Dr. Lei Berners-Wu as Head of the Coroflex Business Unit in August 2019.