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Coroplast Tape starts a commitment in sports sponsoring for the first time. The specialist for technical adhesive tape solutions is the official top partner of Bergischer HC for the 2021/2022 season. First time the Coroplast Group business unit acts independently in the area of sponsorship. This engagement units the market-leading position of Coroplast Tape and the sporting excellence of the handball club. The sponsorship also plays an important role in the region's location marketing.
Coroplast Tape and the Bergische HC fit together very well. Not only do we share regional ties with the Bergisches Land region, but we are also passionate about the same issues with strong youth and talent development. Both partners are also driven by a strong performance mindset - we as an innovative provider for our customers, the Bergische HC as a top performer in professional sports.
At the heart of the cooperation is the regional responsibility of both partners. With strong roots in its home region, Coroplast Tape is committed to social responsibility for and with the region. Team spirit, a fighting attitude and a down-to-earth approach are values that are important both for the sport of handball and for the management of an industrial company at the Wuppertal site.
We are very pleased to have Coroplast Tape, a traditional company from the Bergisches Land region, as a TOP partner at our side in the future. With Coroplast Tape, another world market leader from our region is making an impressive commitment to the Bergisch HC. Success through diligence, consistency, reliability and sustainability since 1928 - these attributes connect Coroplast Tape and the BHC in 2021. Knowing that Coroplast Tape will have around 1,000 employees at its side in the future makes us proud and is also a great motivation.
In addition to the classic sponsoring measures provided by the cooperation, various activation measures in particular are to be implemented together with the handball club. The activations in the on- and offline area take the most important role within the strategy and convey what Coroplast Tape is all about: passion and innovation as well as reliability and flexibility.
Always with the target groups in mind, the aim is to position Coroplast Tape as an interesting employer in the region and as the market leader in the field of technical adhesive tapes.