Target group-oriented recruiting is more important than ever. To ensure that all apprentice positions can be filled with competent junior staff, the Coroplast Group must also assert itself against other employers and present itself attractively to potential apprentices. For a targeted approach, it is therefore important to know the needs of the target group – and who knows these better than those who are already completing an apprenticeship or dual study program with us? That's why the task in this year's apprentice pitch was to develop and produce an apprentice recruitment video.
Every year, we hold an apprentice pitch where we challenge and support our young talents: From project management and budget planning to presentations to our management – we prepare them optimally for their future tasks.
With 2,000 euros each, we provided this year's three apprentice teams, each consisting of 5-6 people, with a budget that enabled a professional video production. The necessary know-how was taught as part of project management training and video production workshops. The teams received active support from five experienced mentors.
The challenge was not only to create high-quality video clips, but also to answer conceptual questions:
After an intensive nine-month project phase, the three teams presented their final videos to our jury on November 14, 2024, consisting of our CEO and Chairwoman of the Management Board, Natalie Mekelburger, as well as other specialists and managers from various areas of the company. The winning teams were then chosen:
Our apprentices have mastered the challenges with flying colors. I am very impressed by the team spirit and the creative solutions.
The videos will be used for the Coroplast Group's recruiting measures after final fine-tuning. In the future, they will be shown on our careers page, on social media channels and at apprenticeship fairs – you can look forward to seeing what our apprentices have come up with!
Congratulations to all the teams and a big thank you to the mentors and jury members who made this pitch possible. We are already looking forward to the next creative ideas that will be presented in the 2025 apprentice pitch!